You want to become active on the gaming market for the first time by sponsoring or by introducing a new product?
As always, we are the first to do something revolutionary in the history of Turkish sports. The world is changing, and for our new generation, computers and the internet mean a lot. Thanks to our friends, we now have a new unit that will not compete on the field, but online.
– Metin Albayrak, Besiktas Istanbul
This is where we can completely support you:
Already at the starts of planning a possible sponsoring commitment; while trying to find out how a product will reach the target audience most efficiently and finally during every moment and every important step on the way to a market entrance. With our expertise we are your reliable partner at all times to highly increase your chances for a successful start in the gaming market.
You have completed the planning phase or are already active in the area of gaming? Yet, you are missing a suitable strategy to establish yourself on the market or to reach the target audience effectively? We can support you with our expertise on that matter as well as with many other strategical questions:
On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.
– Satoru Iwata, President of Nintendo
What is the demand of the target group? With what should I appear on the market? When and how? Which marketing and communication strategies are ideal? How are my competitors positioned on the market? Together with you, we can find answers to these and further questions in order for your gaming commitment to be successful.
The target group in gaming is on the one hand side one of the most demanding but on the other side also one of the most loyal if convinced. You already have a certain degree of popularity in the gaming community and are looking to improve that? You want to learn how to generally ignite that fantastic target group? Or do you have a specific approach with which you want to reach this target group?
The appeal of massive, highly engaged audiences of a core demographic that’s difficult ot reach in any other way is strong, and it won’t be overlooked forever. Smarter brands are already building marketing strategies and budgets that include eSports, and it’s not just brands that are in small product segments that are tightly involved in eSports. The appeal is now a mass-market appeal, and mass-market brands are responding to the siren call.
– Matt Wolf, Head of Global Gaming Coca Cola
Use our experience and profit from our deep understanding and interaction with the target group, because we were a part of it from the beginning and stand for creative communication concepts.